Latest news

Hortitec Kicks Off in Holambra, Brazil

June 19, 2017

Hortitec event kicks off in Holambra Brazil amid optimism for a glowing flower industry. The event starts on 21st June and ends on 23rd June 2017.  You are warmly invited to visit United Selections’ stand to learn more about new varieties and interesting assortment for the Brazilian market.

Event Details:
Venue: Holambra, Brazil
Date: 21-22-23, June 2017
Time: 9:00 am – 7:00 pm
Booth: Green sector, stand No. 5


For more information contact

Paco van der Louw


Jelle Posthumus


ROOOZ Event 2017, Be there!

June 14, 2017

This week we have yet another event, this time The Netherlands, where ROOOZ takes place. United Selections is happy to participate again this year. Most of our varieties will be presented on our stand as well as in the ROOOZ contest. The event kicked off today the 14th of June and will subsequently open for more visitors these coming days.

For more information:

Rosa New Orleans takes Florist Industry by Storm

June 3, 2017

You can also watch the video on YouTube together with other interesting videos by visiting our channel at United Selections Channel. Alternatively, you can find it on Facebook.

Jelle Posthumus CEO and IFTEX event

June 2, 2017

We are pleased to announce the appointment and promotion of Jelle Posthumus to the position of United Selections CEO.

Jelle has been with United Selections for the last 5 years, during which he has held positions in sales and marketing. In his new role, Jelle will be ultimately responsible for all United Selections activities worldwide.

IFTEX 2017

During this year’s Nairobi show, United Selections will exhibit it’s assortment under booth No. B4.01. You can register yourself for free for the 3-day event via our link below;
Official invitation to register
However, due to a large number of additions, it won’t be possible to display them all at the IFTEX so we encourage you to pay us a visit at our facilities in Nakuru and Thika before and during the event.

Minaye Roses Introduces Red Torch to the Auction

May 2, 2017

Minaye Roses yesterday (May 1, 2017), introduced Red Torch to the auction. This was after a test period of several months that has seen the quality of the bright red variety to become excellent.

Following the introduction Minaye will supply Red Torch daily to the auction.

Tinaw Flower Introduces New Orleans on 28-04-2017

April 26, 2017

This week on 28th April 2017 – Friday, Tinaw Flower from Ethiopia will be introducing the Lavender variety – New Orleans to the auction in Aalsmeer, Holland. The variety is available daily as follows;

VBN Code: 116 969

Vaselife: 15+ days

Sustainability: 100%

Official launch of the pink rose Shiary end of April

April 7, 2017

After the availability of Shiary in the direct market, this pink variety will now, officially be launched at the FH-auction in Aalsmeer. Zuurbier (Bilashaka) will introduce the variety at the end of April.

You might already know and remember the variety from 2 years ago when Shiary won the Roooz trophy at the Roooz event. More details are shown below;

  • VBN: 116971
  • Vaselife: 12-14 days
  • Length: 40-70cm

For more information:

The Nakuru Open Day is Finally Here!

April 3, 2017

Days: Tuesday 11th and Wednesday 12th of April 2017.
Time: From 10:00am – 04:30pm
Location: Nakuru Facility.
Questions? Please contact:

United Selections:

Jelle Posthumus +31 (6) 20778897 / +251 (0) 944 120 714
Elvis Musyoka: +251 (0) 725 176 756