Welcome to

united selections

A selection from our range

Our company

United Selections is a premier rose breeder with years of experience. Breeding and Selection of new rose varieties takes place in Kenya. United Selections BV uses test locations all over the world in Kenya, Ethiopia, The Netherlands, Ecuador, Colombia, and Japan under different climate conditions at various altitudes to ensure presenting the best-adapted award-winning cut rose varieties. To optimize product quality in various markets, United Selections has developed different product lines suitable for various markets and altitudes, which are released on a preferential basis.

Our agents

Our network of dedicated agents plays a vital role in our company; their involvement makes our company a healthy, inspirational and thriving global organization.

Our Clients

United Selections’ success as a rose breeder is built on the results of its clients. That’s why we implemented the Early Client Involvement program, which allows us to select and breed roses that will benefit everyone in the future.

Our Open-Door Policy

No matter the location, the doors of our global facilities are always open for our clients and relations, so give us a call to schedule an appointment.

We are global


  • Show House and selection Roses
  • Coordination agents
  • Sales and legal office


  • International head office
  • Main breeding and selection location for Roses and Chrysanthemum
  • Showhouse for Kenya (Nakuru)


  • Selection and show houses for Ethiopia (Debrezeit / Ziway)


  • Main selection location for Latin America
  • Selection and show house for Ecuador (Tabacundo)


  • Selection and show house for Colombia (Zipaquira)
» Click here to find your nearest agent «

Find your nearest agent

Sales Africa

United Selections

Peter Schrama

m: +31 6 53857716

e: pschrama@united-selections.com


Elvis Musyoka

m: +254725176756

e: emusyoka@united-selections.com

Sales Brasil


Paco van der Louw

m: 55 19 99430-7707/55 19    3802-4352



Sales China

United Selections

Peter Schrama

m: +31 6 53857716

e: pschrama@united-selections.com


Yuxi De Ruiter Flower Co.,Ltd

Mr. Eduard Koks

m: +31(0) 655803198

e: eduard.koks@deruiter.com


Mr. Du Xiujuan

M: +86 18908778634

e: du.xiujuan@deruiter.com


Sales Colombia

United Selections SaS

Sandra Espinel

m: +573143541318

e: sandra@united-selections.com

Sales Ecuador

Latin Selections

Hugo Cifuentes

Avenida Interoceanica-Chimborazo,

Cumbaya, Paseo San Francisco, floor 3rd, Business Center, Office N°3.

m: +593 98 180 8831

e: hugo@united-selections.com

Sales Europe (Netherlands, Germany, Belgium)

United Selections

Peter Schrama

m: +31 6 53857716

e: pschrama@united-selections.com


Melchior Moen


Sales Europe & Russia

Schreurs BV

Ruud Klasens

m: +31615941189

e: ruud.klasens@schreurs.nl


Sales India

United Selections

Peter Schrama

m: +31 6 53857716

e: pschrama@united-selections.com

Sales Iran

United Selections

Peter Schrama

m: +31 6 53857716

e: pschrama@united-selections.com


Avay Nasle Farday Ariyana (ANFA)

Mr. Alireza Chaichi

m: +989131674917

e: chaichi.alireza@gmail.com


Sales Japan

Inochio Seikoen Inc.

531-8 Ukai, Fuchu, Hiroshima, Japan

Mr. Takuya Hirase

TEL 0531-23-3391 FAX 0531-22-2291

e: takuya.hirase@inochio.co.jp.


Sales Korea

Mr Charlie Jeong

Wonwoo Trading


Address: #210 Songsan-ro Ilsansoe-gu Goyang-si Gyeonggi-do, South Korea
Tel: +82-(0)31 923 5355
Fax:+82-(0)31 923 5356
Mobile : +82-(0)10 4871 3653

Sales Mexico

United Selections

Peter Schrama

m: +31 6 53857716

e: pschrama@united-selections.com

Sales Peru

United Selections

Jelle Posthumus

m: +31620778897

m: +254786580761

e: jposthumus@united-selections.com

Sales propagation

United Selections Kenya

Elvis Musyoka

m: +254 725176756

e: emusyoka@united-selections.com

Sales South Africa

Takoza Roses

Frikkie Combrink

m: +27(83)3242524

e: f.combrink@mweb.co.za


Contact us