to united selections


Our company

United Selections is a premier rose breeder with years of experience. Breeding and Selection of new rose varieties takes place in Kenya. United Selections BV uses test locations all over the world in Kenya, Ethiopia, The Netherlands, Ecuador, Colombia, Japan under different climate conditions at various altitudes to ensure presenting the best-adapted award winning cut rose varieties. To optimize product quality in various markets, United Selections has developed different product lines suitable for various markets and altitudes, which are released on a preferential basis.

Our agents

Our network of dedicated agents plays a vital role in our company; their involvement makes our company a healthy, inspirational and thriving global organization.

Our Clients

United Selections success as a breeder is built on the results of its clients. That’s why we implemented the Early Client Involvement program, which allows us to select and breed varieties that will benefit everyone in the future.

Our Open-Door Policy

No matter the location, the doors of our global facilities are always open for our clients and relations, so give us a call to schedule an appointment.

We are global


  • Show House and selection Roses
  • Coordination agents
  • Sales and legal office


  • International head office
  • Main breeding and selection location for Roses and Chrysanthemum.
  • Show houses for Kenya (Thika / Nakuru / Eldoret)


  • Selection and show houses for Ethiopia (Debrezeit / Ziway)


  • Selection and show house for Ecuador (Tabacundo)


  • Main selection location for Latin America
  • Selection and show house for Colombia (Zipaquira)

The latest news

Welcome to our open day and social event in Ethiopia

March 5, 2018

We take this opportunity to warmly welcome you to this year’s open day event in Debre Zeit. We encourage you to pay us a visit at our showhouse in Joytech, where we will be presenting our newest selections.
Thursday evening we are organizing a social occasion in Addis Ababa. A personal invitation will be send separately.

Event Details
Event: Open day event
Venue: Joytech PLC, Debre Zeit
Day(s): Thursday 15th and Friday 16th of March, 2018
Time: 11.00 am – 5.00 pm

Please confirm your presence to Peter at: pschrama@united-selections.com.

Rosa Icon Introduction by Rift Valley Roses

February 8, 2018

Tomorrow Friday 9th February Rift Valley Roses will be introducing Rosa Icon to the FH Aalsmeer auction.

Variety Information

VBN code: 118258

Length: 50-70cm

Vaselife: Excellent

Headsize: 5-6cm
For more information contact;

A selection from our range











» Click here to find your nearest agent «

Find your nearest agent

Sales Africa

United Selections

Jelle Posthumus

m: +31620778897

m: +254786580761

e: jposthumus@united-selections.com


Elvis Musyoka

m: +254725176756

e: emusyoka@united-selections.com

Sales Brasil

United Selections BV

Jelle Posthumus

m: +31620778897

e: jposthumus@united-selections.com





Paco van der Louw

m: 55 19 99430-7707/55 19    3802-4352



Sales China

Yuxi De Ruiter Flower Co.,Ltd

Mr. Eduard Koks

m: +31(0) 655803198

e: eduard.koks@deruiter.com


Mr. Du Xiujuan

M: +86 18908778634

e: du.xiujuan@deruiter.com


Sales Colombia

United Selections SaS

Andrew Neidl

m: +593995456610

e: andrew.neidl@united-selections.com


Sandra Espinel

m: +573143541318

e: sandra@united-selections.com

Sales Ecuador

Latin Selections

Andrew Neidl

m: +593995456610

e: andrew.neidl@united-selections.com


Hugo Cifuentes

m: +593995675353

e: hugo@united-selections.com

Sales Europe & Russia

Schreurs BV

Ruud Klasens

m: +31615941189

e: ruud.klasens@schreurs.nl


Sales India

Cosmita Hortivision

Avinash Mokate

m: +918605002369

e: cosmitahortivision@gmail.com

Sales Iran

Avay Nasle Farday Ariyana (ANFA)

Mr. Alireza Chaichi

m: +989131674917

e: chaichi.alireza@gmail.com


Sales Japan

Marchen Rose Co Ltd

Mr. Mikia Motohashi

m: +81(0)973725522

e: m-motohashi@marchenrose.com

Sales Korea

Kyeong Sung Flower

Mr. Kwang Young Ko


e: gyeongsung1@naver.com

Sales Mexico

United Selections BV

Jelle Posthumus

m: +31620778897

e: jposthumus@united-selections.com

Sales Peru

United Selections

Jelle Posthumus

m: +31620778897

m: +254786580761

e: jposthumus@united-selections.com

Sales propagation

United Selections Kenya

Jelle Posthumus

m: +31620778897

m: +254786580761

e: jposthumus@united-selections.com

Sales South Africa

Takoza Roses

Frikkie Combrink

m: +27(83)3242524

e: f.combrink@mweb.co.za


Contact us