Latest news

Our Rose Trials and New Varieties at Dutch Grower J&K Rosa

October 3, 2020

For nearly a year now, we have been trialing our varieties at Dutch rose grower J&K Rosa in Berkel en Rodenrijs, the Netherlands. Two weeks ago, we organized an open house event where different Dutch, as well as Belgian and German rose growers and traders visited the greenhouse to check out what’s new or may enter the European market.

In addition, FloralDaily was also present to take a look at the varieties on display and received a guided tour from Peter Schrama, United Selections Sales Manager Europe and Koen Meewisse, the owner of the nursery.

Read the complete article on FloralDaily website by following this link: –

For more information or questions, please contact:

Peter Schrama



We Are Open to Receive Visitors at the Nakuru Showhouse

September 26, 2020

This year has been quite different and will go down in history as such. As we approach the last quarter, we are grateful that things have begun to stabilize and right now is the best time to reflect and make plans for next year.

After several months of doing business virtually, we are happy to announce that we will be opening doors to receive visitors from next week at our showhouses. In Nakuru particularly, our recently unveiled varieties are coming into flush. We are of course still observing the guidelines laid down for preventing the spread of COVID-19.

We therefore, take this opportunity to welcome you to visit us at any moment from Monday 28th September to Friday 2nd October, 2020 at your own convenience. After a long period of less than usual interaction, we eagerly await the opportunity for us to share with you the new developments including our new assortment and learn together how it may fit into your business profile for the coming year and beyond.

For more information, contact:


United Selections Spray Rose Trials at Subati – Subukia

September 23, 2020

Subati Flowers Ltd is one of the leading grower and exporter of standard (single head) and spray roses. Most of these cutflowers are grown at an altitude of 2200m above sea level.

In recent years, the company has been focussing on developing their spray rose line even further. In this regard, they have a strong cooperation with various rose breeders among them is United Selections. The cooperation involves selecting newly bred spray roses and testing them at Subati’s location.

This cooperation is in line with United Selections’ Early Client Involvement Program and so far the cooperation looks promising for both companies.


Spray Rose Trials at Subati – Subukia Farm

Charles Kariuki (Production Manager – Subati Subukia Farm)

We had an opportunity to speak to Charles Kariuki (pictured) to get their perspective on the program. We were happy to learn that Subati have already identified some promising spray varieties from us which according to Charles are meeting their requirements. “Generally speaking, we are impressed because we’re getting the required long length which is important for our market and at least 5 number of heads per spray, “ says Charles. “In addition, compared to other spray roses that take between 75 to 80 days, we are recording shorter growing cycles of between 65 to 68 days for United Selections’ sprays.” He added.

Photo Gallery


Future Plans

Subati Flowers are committed to remain a leader in producing quality roses for their clients as they’ve been doing for years. They intend to keep growing their varieties to have more options for the market. As such, plans are under way to increase some of the spray varieties such as Classic Sparkling, Fire Blossoms, Sweet Pink Classic, and Candy Blossoms (pictured below) to commercial level and/or commercial trials.

Classic Sparkling Fire Blossoms
Sweet Pink Classic Candy Blossoms


For more information, please contact:

Subati Flowers –

United Selections –

New Additions to our Assortment 2020/21

August 28, 2020

Exactly two months ago we conducted our annual selection meetings to define the new additions of newly bred varieties to our assortment. And from hundreds of candidate varieties, we managed to select and introduce 11 different standard roses into the assortment and an additional 8 spray roses. So far, we are very positive with these new varieties and most of them will be coming to flush in a few week’s time.

Feel free to visit our Nakuru location to check them out. Until then, here are some of the standards below:

For more information, please contact us on:


Breeding and Selection at a Distance

June 12, 2020

As the flower industry reels from the effects of COVID 19 pandemic, companies in the sector are finding ways to adapt to the situation. For us, employees working remotely is normal already for quite some time. “Through the set up and way of working, we are able to work on distance and despite the current difficulties, we are able to get through this period. Having a lean, mean and efficient organization with a fully digitized breeding system. This ensures, all data and information is collected and processed digitally.”

In fact, every day, rose breeder Paul de Bruin is remotely checking his ‘babies’ digitally in the office in De Kwakel, the Netherlands. On his phone? Yes. For almost 10 years, we have successfully been breeding our roses 100% in Kenya, and by having close contacts with colleagues on site and normally traveling to the breeding station in Nakuru, Kenya 8 to 10 times a year, De Bruin has been introducing new varieties on the market for years now. “We breed and select candidate varieties within the same climatic conditions as our clients. And it works.”

You can read the entire article on FloralDaily by following this link –

Quality and Pest Free Plants form our Propagation

May 13, 2020

Our propagation remains in full operation to ensure that our clients get high quality plants. We have a very strict protocol that ensures only clean budwood materials are grafted before rooting is done. To achieve this, we only use budwood material from our own farm and our own rose varieties.

Once the plants come from the rooting area, they are properly hardened to ensure they don’t struggle in the field when planted.
Aside from thorough hardening, we select only quality plants that meet the required standards and threshold.

The resulting plants are properly packed, recorded electronically in our database, ready to be transported to our clients.

At the moment, we have enough space to take large commercial orders which are processed in the shortest time possible.

For more information, please contact;


Primrose Introduction by Diya to the Auction

April 17, 2020

Diya will today introduce Primrose – a hot pink rose variety to the auction in Aalsmeer, Holland. This variety is relatively resistant to pests, produces easily, travels well, and has a decent vase life. From today onward, Primrose will be available on the auction with the following information:

Variety Name: Primrose

Denomination: ARPRIRO

VBN Code: 124 538

Length: 50 – 70 cm

Headsize: 5


For more information, contact;

Follow Us for Updates on Our Latest Developments

April 15, 2020

We are committed to keeping you posted with our latest developments during this time of COVID 19 crisis. While it is our wish to regularly update all our digital properties and most especially our website, most effort will go towards our social media pages where we will be sharing regularly.

Therefore, we highly advise that you follow us on social media so that you never miss an update. Our handles are as follows:








Postponement of Our Open House in Ecuador

March 18, 2020

It is regrettable that we had to postpone our open house which was planned for Wednesday 18th and 19th Thursday, 2020 in our Demnar farm, Tabacundo Cayambe.

United Selections Latin America and all our global subsidiaries cares about our clients’ health and well-being. We stand in solidarity with the entire flower industry as we all go through this trying moment which we shall overcome.

We further extend warm greetings and fraternal hug to all families; who with their work, makes it possible for everyone to enjoy our roses at the comfort of their homes.

Thank you very much and stay safe.

If you need more information, contact;

Hugo Cifuentes

Or Jelle Posthumus

Welcome to Our Open House in Denmar, Ecuador

March 11, 2020

We welcome you to our 2020 open day event at Denmar. We will present, besides our proven varieties, like Finally, Lighthouse, Confidential our new additions to our commercial assortment. The new varieties include; Whitehouse, Vesper, and Brickhouse.

Place: Our showroom inside Denmar’s farm, PanamericanaNorte km 47 vía Tabacundo-Cayambe.
Date: Wednesday,18th and Thursday, 19 March 2020.
Hour: from 9:00 am to 3 pm.

We (United Selections team) are looking forward to warmly welcome you and show you our latest beauties.

Please confirm your attendance by replying to:

Hugo Cifuentes