Happy Mother’s Day

May 9, 2021

To Every Mother around the world, the source of love and from them is where every story begins. Happy Mother’s Day.

Madam Pink is for sure the most ideal rose for every mum on this special day. Petals used in the decoration attached belong to Madam Pink.


We are sending love and best wishes to all Mothers and let’s keep on sharing more flowers and spreading the love to our Mothers at all times. Happy Mother’s Day


For more information and inquiries

Email us


Happy Easter!

April 3, 2021

As we celebrate the Easter holiday; we want to add to the list of gifts you will be presenting to your loved ones this holiday.

Illuminating yellow color is commonly used this holiday because it represents light and hope and for this, we present to you our most ideal and beautiful yellow roses to choose from this holiday. Floral daily did an amazing piece about these varieties and their unique traits, please read more by clicking this link;

From our side, we wish you a very peaceful Easter, full hope, happiness, and love; stay safe!!

For more information:

contact us at:

Welcome to our Open Day in Denmar Ecuador

March 17, 2021

We’re delighted to welcome you to our annual open day, scheduled for 24-25th March 2021. Our commercial varieties; Finally, Confidential, Whitehouse, Lighthouse, Brickhouse, Cream Magic, and the newly introduced varieties; Pink Dazzle, Golden Blossoms, Candy Blossoms, Mystery Blossoms will all be flowering ready to receive you.

Location: Our Showhouse inside Denmar’s Farm Panamericana 47Km North via Tabacundo-Cayambe

Date: Wednesday 24th to Thursday 25th March 2021

Time: 8:00 am to 4:00 pm

We are eager to receive you and share resourceful moments together. Please confirm your presence with:

Hugo Cifuentes

+593 98-180-8831

Flowerbuzz Rose of the Month-Finally

February 2, 2021

As you’re aware, flowerbuzz named three varieties from the House series as their varieties of the month for August, October, and December for Lighthouse, Brickhouse, and Whitehouse respectively.

Recently in collaboration with the Atlanta-based import company; cut-flower wholesale; Flowerbuzz tested Finally; our red rose grown in Ecuador. They established Finally as a cabbaged-shaped bright red rose, with an impressive velvety texture and good head size. Being the month of love, it is no surprise why they named Finally as the variety of February 2021. Finally has a beautiful and breath-taking open, while its red color radiates making it a perfect variety for an occasion like Valentine’s Day. Please watch the full video of Finally by clicking this link

For more information please contact

Cut Flower Wholesale

Rene Steng-

United Selections


Gladiator Coming to the Clock this week

February 1, 2021

Gladiator is set to be introduced at the clock from this week. This new red will be a great addition to the line of reds lined for Valentine’s. After the introduction, Gladiator will continuously be available at the clock even post Valentine’s. Please go to the clock to find this beautiful red velvet rose.

For more information Contact:

Optimal Connection

Everflora Kenya Ltd

Introduction of New Colours during our Annual Open Day Event

January 19, 2021

An open day event has always been an important occasion for us; this platform gives us the opportunity to share new varieties with our clients, which we believe are a great fit for their current business needs and for future years.We held our annual open day from 12th to 16th January 2021, the event was heavily attended by Kenyan growers who were eager to make their selection rounds for 2021. Novavita, Pink Sand, and High Key were the new additions in our Standard-rose category, and in the Spray-rose category we introduced the following varieties; Fire Blossoms, Speaking Blossoms, and Golden Blossoms. Golden Blossoms which is our only yellow Spray rose, gained a lot of traction during the event.

Floral daily covered the event and wrote the following article detailing all the unfoldings of the open day and the new varieties, please read more by clicking the link

For more Information

Welcome to our open day at the Nakuru Showhouse

January 8, 2021

We are delighted to invite you to this year’s open day set to start on 12th January to 16th January 2021. We have new varieties which will be on flush among existing commercial varieties. Please confirm your presence with Elvis (

Your visit will be highly valued, we can’t wait to interact with you as we present resourceful varieties, which we believe will be a great addition to your business plans for 2021 and beyond, see you then.

United Selections’ Varieties Grown at Rift Valley Roses (RVR)

December 19, 2020

RVR’s culture is with no doubt a great resource when it comes to their production of quality roses. Additionally, their tailor-made Kaizen Philosophy dubbed TUKUZA; which aims at creating inclusivity in solving problems that arise along the way, emphasizing quality culture and teamwork has also been a great contributing factor to their success story in growing standard roses.

We took some time to have a sit down with Peterson(farm manager) and Stuart who is the farm owner to access the progress of our three varieties grown at their farm. The three varieties are; Red Torch, Bright Torch, and Icon. Full details about these varieties and RVR’s growing culture were captured in the article published by Floral daily; read more by clicking on this link

For more information:

Rift Valley Roses

United Selections

FlowerBuzz Rose of the Month-Whitehouse!

December 3, 2020

Cut flower wholesale, an Atlanta-based import company; is always keen on testing new varieties in the market. This is aimed towards informing their customers on new assortments to pick from when purchasing their roses. They embarked on a journey three months ago to test our “House Series” varieties namely; Lighthouse, Whitehouse, and Brickhouse.

A month ago, after rigorous testing, they featured Brickhouse as a variety of the month in October. Lighthouse, a yellow variety in the house series was also featured as the variety of the month in August. Recently, they finalized on testing the third variety in the House series; Whitehouse. According to cut flower wholesale, they established Whitehouse as a traditional white rose, with a beautiful opening after many days on the vase life testing. Cut flower wholesale recommends Whitehouse for weddings, parties, and special events. To learn more insights about Whitehouse, here is the link to the video

For more information, contact;
Cut Flower Wholesale
Rene Streng –

United Selections


New Additions into Zena’s Assortment

November 5, 2020

Even in a midst of a pandemic, the market is still on the lookout for new varieties. Benard Muturi, Sales manager Zena Roses indicated in an interview done by floral daily that ” in the month of July when the market started opening up, the demand for new varieties was high. Such a demand benefitted them as they had new varieties already planted from United Selections. These new varieties from United Selections are; Swipe, Speechless, Yellow Sunburst, Confidential, Sunny Confidential, Madam Pink, Snow White, and Lightbox.

Read on to understand how the year has been so far for Zena Roses and find out more information about their new varieties in the following link-Demand for new varieties still high

For more information:

Please Contact:

Benard Muturi-

Sales Manager

Zena Roses

United Selections

FlowerBuzz Rose of the Month – Brickhouse!

October 15, 2020

Cut Flower Wholesale is an Atlanta-based import company that is always testing new varieties to identify important traits that meet the needs of their clients. In most cases they report their findings with breeders and on FlowerBuzz website.

Recently, they have been testing United Selections “House Series” predominantly grown in Ecuador and Colombia. These varieties are; Lighthouse, Whitehouse, and Brickhouse. They have previously featured Lighthouse as the variety of the month in August.

This month though, they have featured Brickhouse as the variety of the month. According to their analysis, Brickhouse has a unique colour; between a rusty, deep orange and tomato red, with some darker outer petals. To find out more, here is a link to the video –


For more information, contact;
Cut Flower Wholesale
Rene Streng –

United Selections

Our Rose Trials and New Varieties at Dutch Grower J&K Rosa

October 3, 2020

For nearly a year now, we have been trialing our varieties at Dutch rose grower J&K Rosa in Berkel en Rodenrijs, the Netherlands. Two weeks ago, we organized an open house event where different Dutch, as well as Belgian and German rose growers and traders visited the greenhouse to check out what’s new or may enter the European market.

In addition, FloralDaily was also present to take a look at the varieties on display and received a guided tour from Peter Schrama, United Selections Sales Manager Europe and Koen Meewisse, the owner of the nursery.

Read the complete article on FloralDaily website by following this link: –

For more information or questions, please contact:

Peter Schrama