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Madam’s Family Roses – What Makes them Really Awesome?

January 14, 2020

Better still, what really makes a rose variety great? Everyone definitely has a different answer to this question depending on the individual’s personal preferences.

But regardless of this fact, there are universal characteristics that distinguish a mediocre variety to a strong one. The basic traits are the variety color, the length of the stem, the presence or lack of thorns, the sensitivity to diseases, and the ease of growth.

As a breeder, we play a very important role in ensuring that we replicate as much of the desirable characteristics as possible in as a natural process as practicable. We have been able to set up a robust breeding and selection program. Through this program, we are able to introduce superior varieties to the market. For example, in less than a decade ago, we introduced a dynamic red rose variety in the market – Madam Red (a popular Valentine’s Day rose flower).

Today, we have a series of roses with similar characteristics as Madam Red. Together, they form what we call the “Madam’s Family.” These rose varieties include; Madam Red itself, Madam Cerise, Madam Pink, and many more to come.

There are numerous traits that make Madam’s Family stand out from most of the varieties already in the market but below are the most important ones:

  • Great transport characteristics.
  • 100% satisfaction for your customers.
  • Available in good quantities and quality.
  • Always 100% opening on the vase and bouquets.
  • No thorns and beautiful range of colors including red, pink, and cerise.

For more information about Madam’s Family or to request for wall posters of Madam Red, Madam Cerise, and Madam Pink, please contact;

Welcome to our Open Days and Solar Inauguration

January 6, 2020

Many thanks for walking the 2019 journey with us. As we usher in a brand-new year, we wish you a prosperous year 2020. As a breeder, we have a lot of interesting plans ahead. For a start, we will be having our annual Nakuru Open days on 16th and 17th this month which you’re invited to

In addition, unlike the previous events, together with Ecoligo, we will be inaugurating our solar project which kicked off late last year. You are encouraged to attend to find out how it could benefit your company as well.

As usual, we will have on flush several new varieties such as Pink Palace, Mauna Loa, Capture just to mention a few recently introduced and we’re looking forward to a great day.

Open Day 2020 Details;
Venue: Nakuru Showhouse, Near Lord Egerton Castle.
Day(s): 16th January 2020 -17th January 2020.
Time: 10.00 am to 5.00 pm daily.

For more information, you can find us on FacebookInstagramLinkedIn, and Twitter

Happy New Year 2020!

January 4, 2020

2019 was a great year for us having unveiled interesting varieties such as Madam Pink, Capture, Pink Palace and many more. We were also able to evaluate the performance of our spray product line having completed one year since the introduction to the market. And the results are good.

As we usher in a new year, we would like to wish you all a happy and prosperous 2020 full of great milestones!

Case Study: Our Spray Assortment Keeps Growing!

December 18, 2019

In June 2018, we unveiled a new product line of spray roses. We introduced three categories of sprays namely: Classic Selections, Blossom Selections, and Magical Selections. Exactly one and a half years down the line and our spray assortment have grown remarkably.

We have been able to introduce some of them to the market and the reception has been great. These varieties include; Royal Magic, Pink Blossoms, Pink Flame Classic, Tender Blossoms, Candy Blossoms, Sweet Pink Classic, Blushing Blossoms, and Fire Blossoms (You can find the highlights below). As we move forward into the new year and beyond, we are expecting even better selections.

Our success as a breeder is built on the results of our clients and stakeholders through the Early Involvement Program. It is because of this reason that we’ll keep you updated on all developments as we continue to breed a successful future together.



Case Study: Omang Successfully Growing Beautiful Spray Roses

Omang (Expressions) was one of the first farms to plant United Selections sprays commercially. These include Royal Magic, Pink Blossoms and Tender Blossoms. We had the opportunity to speak to Expressions’ farm manager, Mr. Brijesh Patel and R&D Officer Mr. Moses Mugambi and here were their perspectives on these three varieties.


Pink Blossoms

According to the farm manager, the general performance is great in terms of production, stem length, and the headsize. They noted that each stem has 7+ uniform flower heads which they found impressive. Pink Blossoms has decent transport characteristics as well as good vaselife.


Royal Magic

75% of the crop has a length of 60 cm and above, producing stronger stems which are able to sustain the weight of the flower heads. On each stem there are 7+ uniform heads with a disc-shaped opening. According to the farm manager Mr. Brijesh Patel, this is his favourite spray because of the unique colour, unique garden opening as well as superior vaselife.


Tender Blossoms

Although this is one of the shortest in comparison to first two (mostly 50’s), it is hardy in terms of pest and diseases.

In general, they are happy with the performance of all the three spray varieties and they’ve recently increased the areas under production to guarantee supply consistency and reliability.

For more information about our sprays, contact;


Visit us During the Naivasha Horticultural Fair 2019

September 13, 2019

We warmly welcome you to yet another edition of the annual Naivasha Hortifair. We would be privileged to have you visit our stand at the usual location (along Road A1), where we will have a lot of interesting rose varieties on display.

For instance, we have recently added another great mutation of the popular Madam Red called Madam Pink. In addition, we will also have plenty more recent additions to our existing assortment.

More Details
Event: Naivasha Horticultural Fair’ 2019
Day(s): 20th & 21st September, 2019
Time: 10:00 am to 5:00 pm daily

For more details contact;

United Selections Transitions to Renewable Energy

July 19, 2019

United Selections is a premier rose breeder headquartered in Nakuru, Kenya. For several years, the company has operated by its slogan “breeding a colourful future.” It’s through this mantra that the company strives to create a better environment for everyone by being sustainable in all their operations.

In view of this, United Selections has closed a lease contract with Kenyan-based project owner Ecoligo Ltd (100% subsidiary of the Ecoligo GmbH). Together, they’re planning to roll out a solar-powered system.

The planned photovoltaic system with a total capacity of 110 kWp will power the farm in Nakuru, Kenya. As a result, United Selections will not only save on the electricity costs but also the CO 2 emissions of the company which will reduce by up to 113 tonnes of CO 2 per year.

Leveling of the site ongoing

This project is expected to kick off in August/September of this year. We’ll keep you updated on all the developments as they happen. Stay up to date on social media – Facebook, Twitter, Instagram, LinkedIn, and Pinterest.


For more information, please contact:

United Selections

Join us at the IFTEX 2019 in Nairobi, Kenya.

June 4, 2019

Preparations are underway at this year’s IFTEX edition in Nairobi, Kenya. During the event, we’ll unveil some new colorful standard varieties such as Selina, Yellow Choice, Yellow Sunburst and Pink Pearl.

For these and more, we warmly invite you to join us during the IFTEX 2019 in Nairobi, Kenya. As always, we are at our usual location stand #B4.01.

Event Details
Venue: Visa Oshwal Centre in Nairobi, Kenya.
Day(s): Wed 5th, Thur 6th, & Fri 7th June 2019
Time: 10.00 am to 5.00 pm daily
Stand #: B4.01

See you then!

Spray Assortment Introduction to the Auction in Holland

April 3, 2019

Almost one year after we unveiled our new sprays, some have already been introduced to the auction by Omang. These include Pink Blossoms, Tender Blossoms, and soon Royal Magic will be introduced as well.


As we continue to develop this product line to better meet the needs of the consumers, we’ve recently added even more sprays to our portfolio. Below are some to watch out in the days to come.

Coming soon spray varieties


For more information, contact:

Magic Confidential Introduction by Bahati

January 31, 2019

We’re happy to announce that Magic Confidential will be introduced to the auction in Holland by Bahati Premium Roses tomorrow! Magic Confidential is the sister to Confidential – one of the best orange in the market.

Variety Information

VBN Code: 122 336

Colour: Bi-yellow

Length: 50-80 cm

Headsize: 5 – 6 cm

Red Lion Introduction by Flora Ola

January 28, 2019

On Friday 25th January 2019 – Flora Ola became the 3rd farm to introduce Red Lion to the auction in Holland. Initial introductions were done by Altima and Bliss Flora.  This means that with time, we’re going to have reliable volumes of Red Lion.

Variety Information

VBN Code: 118 390

Colour: Red

Length: 50 – 90 cm

Headsize: 6 cm