Showcasing our Varieties at IFTEX: A Breeder’s Journey

June 24, 2024

The International Floriculture Trade Expo (IFTEX) 2024, held in Nairobi, Kenya, from June 4-6th, was a remarkable gathering for the global floriculture community. As a breeder, this event offered a unique platform to showcase our varieties and connect with other key stakeholders.

Our primary goal at IFTEX was to introduce our newest breed of varieties at our stand B5.01, engineered for extended vase life and vibrant colour retention. We aimed to attract potential growers and establish new partnerships.

Our booth garnered significant attention with its array of standard and spray roses. The stars of our exhibits were the key highlights at the stand including Nova Vita, Rise & Shine, Premium Class and Champagne blossoms. Attendees were particularly impressed by the rich, petals and deep colour and the large head sizes of our varieties not forgetting the strong stems.

“We are thrilled to participate in this year’s IFTEX 2024 as a Rose breeder. This event connects all stakeholders in the floriculture industry. We are proud to present to you our many varieties as a breeder and also highlight our partners in equal measure.” Says the CEO of United Selections Jelle Posthumus.

IFTEX 2024 was a pivotal event for our breeding company, offering unparalleled exposure and learning opportunities. We extend our gratitude to the organizers and all participants for making this event a resounding success.