IFTF 2023 Review

November 17, 2023

IFTF 2023 wraps it up for us this year in terms of exhibitions and marketing events. It was a busy year in general, from the open days in January to IFTEX, PROFLORA, and our participation for the first time at the Interflora World Cup among other partnerships, in a nutshell, it was an extremely engaging year.

It was such an honor meeting different people, some for the first time, while others a reconnection, but every chance where we are able to share with you the milestones we have achieved in our breeding line is always much welcomed. We noted that IFTF 2023 is once again picking up and already at the level it was pre-COVID-19, the quality of visitors and the amount were notably high. Being the last show for the year, it presented an opportunity to review the year, while also preparing for the coming year.

Variety Highlights From the IFTF 2023

The following are some of the varieties that gained significant traction during the show, for most of these varieties are readily available for you in the market, while others are new introductions that you ought to keep tabs them for when they are introduced soon in the market.


Sawa is an orange-colored rose, with an intense orange shade, perfect shape, and a beautiful opening on the vase. Sawa can last between 12-14 days on a vase, with a stem length of 50-70 cm. Though it is a new introduction, Sawa is a variety that has shown a lot of potential both from the growing point, transportability, and shelf life. With this potential, we are optimistic Sawa will turn out great once introduced in the market.

Rose Sawa

Nova Vita

Nova Vita cannot be missed in the list of varieties that attracted more people at our booth B3.08 at the IFTF. This brilliant white rose as echoed by Kikwetu flowers (among the growers of the variety) grows well across different altitudes and keeps a decent head size of 5-7 cm.


Rose Nova Vita


Nova Vita is readily available for you in the market, with a decent production area from growers like Bliss Flora, Kikwetu Flowers, Black Tulip, and Credible among others, you can easily purchase Nova Vita whenever you need it!

Blossoms Spray Roses

8 years since we started the introduction of this line and the milestones we have achieved so far are quite commendable. The interest our spray roses gained during the show is affirmation enough that indeed under Blossoms spray roses, there is a befitting rose for every sentiment, occasion, and floral arrangement need.


Spray rose Snowy Blossoms


Varieties like; Snowy Blossoms, Golden, Velvet, and Speaking Blossoms are some of the highlights but garden-shaped spray roses like Sunset Magic and Fancy Blossoms were also well appreciated by different visitors.

Here is a detailed coverage of our IFTF 2023 review as covered by Thursd. United Selections Put Up a Colorful Flair at the IFTF 2023

As we look forward to the coming year, we are excited that our open days are fast approaching and we can’t wait to share with you again the new varieties we recently promoted to the commercial level. The second week of January tentatively we will host our open days, specific dates will be communicated soon!

For more information, please contact us at:

United Selections