Chrysanthemums: The Rising Stars of the Floral Market

November 14, 2025

In recent years, chrysanthemums have gained remarkable interest in the floral market. Many florists, flower enthusiasts, and buyers are quickly embracing chrysanthemums in their arrangements—and for good reason. They are beautiful, have an excellent vase life, and come in unique forms and colors.

We are proud to partner with Icon Selections, renowned chrysanthemum breeders whose varieties are bred along the equator. This makes their genetics highly adaptable to growing conditions in Kenya and across Africa. Even better, Icon varieties require less B9 and are easy to grow, which is a major advantage for growers.

Their assortment includes spray chrysanthemums, Santinis, and disbuds—all of which you can explore at our Nakuru showhouse. Growers such as Lenana Flowers have already cultivated a wide range of these varieties. During our recent conversation with them about Superstar, the feedback was overwhelmingly positive.

We invite you to follow us to discover more of our products and new selections. Among our latest introductions is Premium White Nordic, a stunning white chrysanthemum with heavy, robust stems and exceptional beauty. Have a look at the picture below and experience its charm for yourself.

It’s time to start asking for the new Premium White Nordic.