Breeding new flower varieties is a process that requires patience, dedication, and attention to detail. It can take nearly 10 years to develop a variety that meets market standards and is ready for introduction.
๐๐ต ๐๐ฏ๐ช๐ต๐ฆ๐ฅ ๐๐ฆ๐ญ๐ฆ๐ค๐ต๐ช๐ฐ๐ฏ๐ด, we hold an annual selection week, and this yearโs event was at week 26. During this time, our team evaluated various promising varieties that have shown potential in earlier trials. Team member share their insights and opinions to decide whether a variety should advance to the commercial phase.
We focus on key details such as growth performance, disease resistance, bud size, head size, and more. This thorough process ensures that every variety we release meets the highest standards of quality and market demand.
From this yearโs selection, we have discovered a number of outstanding varietiesโboth standard and spray roses.
Follow us on our social media channels to explore these products, and reach out to our sales team for any inquiries. We are always here to support you and help turn breeding a colourful future into a reality.
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- Ahmed during the selection rounds
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- CEO making his selection
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- Breeding Director
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- Sales manager doing his selection
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- Evans with the Asst Crop Manager
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- Peter making his round
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- Crop Manager.
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- The team after the selection
